A well-designed healthcare website can be an important component of your marketing strategy. While there are many different design elements that go into making a successful website, there are some things you should consider when designing your site. These design factors include mobile responsiveness, color scheme, and Interactivity. Read on to find out how you can make your website an effective tool for marketing your practice. Here are some examples of websites that have great healthcare website designs. This will help you get started!
Interactivity
The latest trend in healthcare website design is to incorporate quizzes and questionnaires. While this isn’t the most revolutionary method, this can help patients and visitors better understand the information they’re reading on your site. You can even use quiz responses to automatically route visitors to relevant content. A great example of this is Iroquois Memorial Hospital. Their website is incredibly user-friendly, resizing content to fit a user’s screen size while providing key information.
Another trend in healthcare website design involves incorporating high-quality pictures of patients and staff. This helps prospective patients determine whether your services and offerings are the right fit for them. Real images can also be helpful for healthcare web design, since people tend not to scroll to the bottom of a page. Moreover, videos can be used to personalize the content on a website. This type of humanization can increase engagement and create more trust between visitors and healthcare providers.
Mobile responsiveness
Most people now use their mobile devices to search for medical services. That means your website should be responsive to fit whichever device your visitor is using. If your website is not mobile-friendly, you may end up losing out on over 92% of search traffic. Luckily, you can avoid this problem by using a mobile-responsive website design. Here are some tips on how to make your healthcare website mobile-friendly. First, make sure your content is easy to read and understand. Next, consider whether your site is easy to navigate on different devices.
Next, consider using secure patient portals. By using secure patient portals, you can easily capture data such as medical history, health complaints, and insurance information. This will eliminate the need for manual data entry. Lastly, integrate interactive buttons. For example, patients can easily schedule appointments, request referrals, or even refill their prescriptions online. Mobile-friendly websites are convenient for both patients and staff. So, focus on mobile-responsive design and get more patients using your website!
Call to action
A highly visible call to action in healthcare website design will drive more engagement from patients. Patients are more likely to book appointments online, rather than waiting for an office to open or making an appointment over the phone. It also establishes a level of convenience that patients increasingly expect in the digital age. Other call to action buttons are also important, such as mobile-friendly versions that make it easier for patients to contact a provider.
While the majority of interactions with healthcare providers take place online, many patients miss the personalization that comes with face-to-face interactions. Add to that a growing Coronavirus pandemic, and the feeling of alienation can be even greater. Creating a website that appears human is essential for ensuring a successful call to action. Adding real pictures will help to achieve this goal and boost engagement. Also, microinteractions like chat bubbles will help engage visitors and create a more pleasant experience.
Color scheme
A healthcare website design can make or break a brand, and a color scheme is important to keep in mind. Many of the top hospital web designs feature mostly blue or white color schemes, with some incorporating red or maroon shades. Other examples of healthcare website designs include those of the Mayo Clinic and the Johns Hopkins Hospital. While they both use a blue color scheme, the Mayo Clinic’s website is a bit cold. Color psychology is an important part of web design, and graphic artists are well trained to use color as a tool.
While a healthcare website design should be professional, warm tones can make the page more welcoming. The Hunger Project, for example, uses a dusty blue color scheme as its main color, with touches of lime and magenta. This color combination is calming and inviting, while green and peach also look great. The color scheme is also a personal choice. Using a blue color scheme can give your healthcare website a more human feel, which is important if you’re dealing with people who suffer from illness.
