How to Improve Your Healthcare Website Design

There are a few things to keep in mind when it comes to your healthcare website design. For example, your website should be easy to navigate and have a simple color palette, limiting it to a few classic shades like light blue, green, and aquatic colors. You want to choose your colors and graphics carefully so that everything looks harmonious and not like spam. Make sure there is enough white space to avoid a cluttered design. Finally, make sure your site complies with HIPAA regulations, which is a requirement for many health websites.

Grid design

One example of grids in healthcare website design is the work of Honext, a company specializing in sustainable construction materials. The website features a grid layout that includes a number of graphic elements, such as hexagons, squares, and circles, and a pastel color palette. There is also an emphasis on the user’s navigation, with horizontal sliders, as well as large, clear images. The grid design helps the website look professional and polished, while providing a clear path to the different sections of the site.

High-quality photos

The visual appeal of your healthcare website can make or break your overall design. According to a Missouri University of Science and Technology study, web visitors form an opinion of a brand in just two-tenths of a second. That means even the fastest speed readers can’t read through healthcare content in the same amount of time. That means incorporating high-quality photographs into your design is vital to making a good impression on your website visitors.

Interactive forms

Whether patients are visiting a medical practice for the first time or are seasoned veterans, interactive forms can help you improve patient engagement. Interactive forms are an effective way to capture patient data such as medical history, health complaints, prescription refill requests, and insurance information. Designed correctly, patient portals can eliminate the need for manual data entry. In addition, interactive forms can include buttons that patients can click on to complete an action, such as requesting a prescription or referral. Ultimately, patients are more likely to make an appointment or request a prescription when you have an interactive form available.

HIPAA compliance

A healthcare website must comply with HIPAA standards in order to protect patient medical information (PHI). To ensure compliance, make sure that all forms are secure and encrypted. Use an SSL certificate to protect information sent through your website forms. You should also send all email containing PHI through encrypted email servers. If your website uses a third-party vendor or service provider, they must also sign a Business Associate Agreement (BAA).

Accessibility

It is important for the healthcare industry to be as accessible as possible. This is especially important for individuals with disabilities. This way, they can still interact with the information on hospital websites. Accessibility is not just a good idea, but a necessity, as some recent lawsuits have made healthcare organizations aware of the need to comply with the guidelines. Listed below are tips for making your healthcare website more accessible. You can use them to make your website more accessible and help those with disabilities.

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