While every marketer begins with on-page SEO, a smart marketer also looks beyond your website to increase organic search traffic to your brand.
Your off-page SEO tells search engines what others think of you. For instance, search engines presume you have quality material that offers value to your readers when many links point to your website. Similarly, events that take place off your website are considered when search engines like Google or Bing evaluate your authority and trustworthiness. Off-page SEO extends beyond your website because this affects how you rank on search engine results pages.
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What is Off-page SEO?
All SEO tactics and operations that take place away from your website are referred to as off-page SEO. Despite the common misconception that it does, it encompasses more than just link-building. This SEO strategy includes several different tactics, including content marketing, engaging with your audience off of your website, listing in directories, etc. These don’t require making changes to your website and boosting its rating.
Off-page SEO increases traffic to your pages while demonstrating your website’s reliability to search engines. It increases your website’s domain authority. One of the crucial off-page SEO strategies that Google uses to determine page rankings is link development.
Importance of off-page SEO
Before ranking a specific page or website, Google considers several variables, and off-page optimization is one of them. Ranking only based on content is challenging; here is where link building or off-page optimization is crucial. It conveys what other people think of your website to Google, making backlinks from reliable, pertinent websites crucial.
Building links from multiple sources is part of off-page SEO. Generally, these links fall into two categories:
- Do-Follow Links
Do-follow links are the standard link type that enables link juice or value to be passed to the connected link or webpage by Google bots or spiders. Google keeps track of how many do-follow links you receive to your website and how many different domains you receive them from. The value passed increases as the number of do-follow links from various pertinent domains increases.
- No-Follow Links
Links marked as no-follow will not be followed by Google bots or spiders. They won’t transfer any value or link juice to the linked page. No-follow links do not affect rankings because no link juice is transferred.
Why do you need off-page SEO for your website?
Off-page SEO assists in increasing a website’s domain authority and recognition. Without it, other websites with a bigger lead will continue to rank above your website in search results. Although links are not the only off-page signals used by Google’s algorithm to rank a site, they are arguably the most significant ones.
However, you should also be using various off-page SEO strategies and procedures. This will support brand building and success with off-page SEO content marketing.
Without off-page SEO, firms would find it difficult to rank for competitive search phrases.
Important factors to consider while performing off-page SEO
- Domain Authority
Domain authority should be taken into account while doing off-page activities. A website’s quality is indicated by its domain authority or DA. A do-follow backlink from a website with a higher domain authority (DA) to a website with a lower DA helps the lower DA website have a higher page rank and perform well in search engine results pages (SERPs).
The relevance of these sites to the one you want to link to is more significant than getting links from higher DA sites. For instance, it won’t make sense if a high-DA fashion company links to your website, which is all about auto dealerships. Too many irrelevant backlinks can cause algorithms to penalize you.
- Site traffic
When engaging in off-page activities, it’s critical to know the traffic volume these websites and individuals can send your way. For instance, if you want to participate in blogger outreach or form submission, you can use a Chrome extension to check the website traffic. You can move forward with the activities if you’ve determined that the site receives a significant enough traffic volume.
- Link type
When performing link building or off-page activities, we can create two types of links. As previously explained, these do follow, and no follow Links.